The UFC,
also known as the Ultimate Fighting Championship, has posted a job opening on
the MMA Jobs website and are looking for a new CRM Marketing Manager. They open
their job posting by talking about how the UFC is the biggest brand in the
fastest growing sport ever, and that they are looking for people who enjoy the
sport and want to be a part of its growth. The posting says that the position
duties
include developing and managing all marketing initiatives dealing with
their events, their online store, their own TV network and gyms, as well as their
fitness training program.
The
essential job functions include things from marketing ticket sales for all of
their events, long term plans and strategies, and also work on target market
customer marketing. They also have quite a long list of qualifications that
need to be met as well. These qualifications include things such as 5 – 8 years
of experience in planning, executing and analyzing marketing programs and
campaigns, marketing degree and additional experience in the business field, geographical
and international team building skills, proficient with
Microsoft Office, and
excellent communication and presentational skills.
To my surprise,
they also had physical requirements that must be able to be met. These requirements
include being able to frequently sit, talk, walk, type and hear for long
periods of time, must have the full ability to use hands and fingers (yes, that
is actually a requirement of this position!), and also the ability to lift and
move at least 30 lbs.
It also
says that all Zuffa (the UFC’s parent company) employees receive a top notch
benefits package that include medical, dental, vision, LTD, life, supplemental
life, short-term disability coverage as well as a 401(k) plan.
I thought that this was a great
example of using E-Marketing to market a job for marketing! The layout of the
posting was very neat and professional looking, and was very easy to read and
understand. Here is the link to the job posting online, for those of you wish
to see the posting and requirements in their entirety:
I would love to see and read all of your comments about this
posting!
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